Method for marketing campaign development through database marketing. Método de desenvolvimento de campanha de marketing através do marketing de base de dados 🔓

This work is cataloged in the Scientific Portal. Officially published in 14th Iberian Conference on Information Systems and Technologies (CISTI'2019) (2019). Referenced as: "Belfo, Fernando Paulo dos Santos Rodrigues".

The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.23919/CISTI.2019.8760892