Resume
This work is cataloged in the Scientific Portal. Officially published in Marketing and Smart Technologies (ICMarkTech'23) (2024). Referenced as: "Vitor Monteiro Pinto; Belfo, Fernando Paulo dos Santos Rodrigues; Pedrosa, Isabel; Valgimigli, Lorenzo".
The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.1007/978-981-97-1552-7_26