Resume
This work is cataloged in the Scientific Portal. Officially published in Is There Any Impact on Sales Strategy Implementation and Performance? (2022). Referenced as: "Pedro Mendonça Silva; José Freitas Santos; Victor Ferreira Moutinho".
The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.4018/978-1-6684-3374-4.ch013