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Book chapter Open Access 0 Citations

The Growing and Continuing Influence of Digital Influencers

José Freitas Santos
ISLA — Instituto Politécnico de Gestão e Tecnologia
2022
DOI: 10.56002/ceos.0008ch

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Abstract
Major changes in the digital sphere are around the corner, and only those influencers and brands, which are able to find and build their unique digital “footprints” and “meaningfully different” brand experiences, will be flexible and fast enough to adopt their business models, strategies and plans.

Keywords

#social media influencers #Influencer marketing #brand experience #digital footprint #Business models #brand strategy #Digital transformation #business

Bibliographic Details

Publication Type Book chapter
Publication Year 2022

ISLA Authors & Affiliations

J
José de Freitas Santos
430jfsantos@gmail.com ID: 391D-E3FB-7B08
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