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Journal article Open Access Scopus Source The journal / series is indexed in Scopus (SCImago list). The article itself has not been verified. 24 Citations Quartil Q2

Cultural mega-events and the enhancement of a city's image: differences between engaged participants and attendees

Santos, José de Freitas , Vareiro, Laurentina , Remoaldo, Paula Cristina Almeida , Ribeiro, J. Cadima
ISLA — Instituto Politécnico de Gestão e Tecnologia
2017
DOI: 10.1080/19407963.2016.1157598 Handle: https://hdl.handle.net/1822/45112

Resume

Abstract
A city's image can serve as the basis upon which to develop a strong sense of community. This, in turn, fosters trust and cooperation which may attract tourists and investment, and drive regional economic growth. One strategy to enhance a city's image is to host cultural mega-events. This study focuses on Guimarães, one of the European Capitals of Culture of 2012, and adopts a marketing communication perspective to explore issues of city image. The objective of the study reported was to understand whether images of Guimarães improved after it hosted the cultural mega-event. To attain this goal, we compare the perceptions of residents who participated in the event (engaged participants) and attendees. Several significant findings are reported and their implications for event managers and public policy administrators are presented, along with the limitations of the study.

Keywords

#City image #Resident perceptions #2012 ECOC #Event-induced tourism #portugal #Guimarães #Imagen de la ciudad #Percepciones de los residents #Turismo inducido por eventos

Bibliographic Details

Publication Type Journal article
Publication Year 2017
ISSN 1940-7963
Quartile (SCImago) Q2
Scopus Indexing Indexed source (via SCImago)

ISLA Authors & Affiliations

J
José de Freitas Santos
430jfsantos@gmail.com ID: 391D-E3FB-7B08
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