The Adoption of a CRM Strategy Based on the Six-Dimensional Model 🔓

This work is cataloged in the Scientific Portal. Officially published in Cases on Digital Strategies and Management Issues in Modern Organizations (2021). Referenced as: "Santos, José Duarte; Castelo, José Pita".

The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.4018/978-1-7998-1630-0.ch011