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The Role of Social Networks in the Internationalisation of Startups: LinkedIn in Portuguese Context

Almeida, Fernando Luís Ferreira de , Santos, José Duarte
ISLA — Instituto Politécnico de Gestão e Tecnologia
Management & Marketing. Challenges for the Knowledge Society, Volume 15, Issue 3, 01 09 2020, pp. 345–363
DOI: 10.2478/mmcks-2020-0020

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Abstract
Abstract This study aims to explore the role of social networks in the internationalisation of startups. For this purpose, the social network LinkedIn is used, and two case studies of Portuguese technological startups are employed. The findings indicate that social networks can contribute to the acceleration of the internationalisation process and decrease their costs. Their relevance is greater in the initial phase of the internationalisation process. However, its relevance is limited in more advanced phases of this process. LinkedIn can be used by startups to obtain several benefits such as brand awareness, identification of new opportunities, customer feedback, among others. The results of this study are essentially useful in a practical dimension for companies that plan to start or improve their internationalisation process sustained on social networks.

Keywords

#Social networks #LinkedIn #Internationalization #startups #technology startups #brand awareness #customer feedback #opportunity recognition #Process (computing) #Relevance (law) #Context (archaeology) #business #Portuguese #Identification (biology) #Dimension (graph theory)

Bibliographic Details

Publication Type Journal article
Publication Year 2020
Journal / Conference / Work Management & Marketing. Challenges for the Knowledge Society
ISSN 2069-8887
Volume / Issue Vol. 15 (3)
Pagination pp. 345–363
Publication Status Published
Quartile (SCImago) Q3
Scopus Indexing Indexed source (via SCImago)

ISLA Authors & Affiliations

J
José Duarte da Rocha Santos
jdsantos.net@gmail.com ID: 811F-A8A7-0016
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