Social Networks and Cultural Differences: Adidas's Case on Twitter and Sina Weibo 🔓

This work is cataloged in the Scientific Portal. Officially published in Research Anthology on Usage, Identity, and Impact of Social Media on Society and Culture (2022). Referenced as: "Santos, José Duarte; Steffen Mayer".

The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.4018/978-1-6684-6307-9.ch064