Resume
This work is cataloged in the Scientific Portal. Officially published in Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing (2023). Referenced as: "Rodrigues, Ana Catarina; Pires, Paulo Botelho; Delgado, Catarina; Santos, José Duarte".
The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.4018/978-1-6684-8681-8.ch003