Artificial Intelligence and Marketing - Progressive or Disruptive Transformation?: A review of the literature 🔓

This work is cataloged in the Scientific Portal. Officially published in Confronting Security and Privacy Challenges in Digital Marketing (2023). Referenced as: "Pires, Paulo Botelho; Santos, José Duarte".

The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.4018/978-1-6684-8958-1.ch005