Resume
This work is cataloged in the Scientific Portal. Officially published in Social Media and Online Consumer Decision Making in the Fashion Industry (2023). Referenced as: "Morais, Cláudia Filipa; Pires, Paulo Botelho; Delgado, Catarina; Santos, José Duarte".
The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.4018/978-1-6684-8753-2.ch010