Resume
This work is cataloged in the Scientific Portal. Officially published in Advances in Marketing, Customer Relationship Management, and E-Services (2024). Referenced as: "Torres, Ana Isabel; Paulo, Darkio Lourenço Siqueira; Santos, José Duarte; Pires, Paulo Botelho".
The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.4018/979-8-3693-5340-0.ch012