Resume
This work is cataloged in the Scientific Portal. Officially published in ICMarkTech'22 -The 2022 International Conference on Marketing and Technologies (2022). Referenced as: "Vieira, Matilde; Santos, Víctor; Bacalhau, Lara Mendes. Corresponding author: Vieira, Matilde".
The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.1007/978-981-19-9099-1_46