Resume
This work is cataloged in the Scientific Portal. Officially published in Advances in Marketing, Customer Relationship Management, and E-Services (2022). Referenced as: "Santos, Vasco; Augusto, Tatiana; Vieira, Jorge; Bacalhau, Lara Mendes; Barbosa Sousa, Bruno; Pontes, Daniel".
The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.4018/978-1-6684-5523-4.ch012