Resume
This work is cataloged in the Scientific Portal. Officially published in ICMarkTech'22 -The 2022 International Conference on Marketing and Technologies (2022). Referenced as: "Neves, Joana ; Bacalhau, Lara Mendes; Santos, Víctor. Corresponding author: Neves, Joana ".
The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.1007/978-981-99-0333-7_29