Resume
This work is cataloged in the Scientific Portal. Officially published in ICMarkTech'23 -The 2023 International Conference on Marketing and Technologies (2023). Referenced as: "Oliveira, Luís Fernandes; Rodrigues, Pedro Cardoso; Bacalhau, Lara Mendes; Santos, Vasco; Barbosa Sousa, Bruno; Simões, João Tomaz. Corresponding author: Bacalhau, Lara Mendes".
The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.1007/978-981-97-3698-0_20