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Book chapter Open Access Peer Reviewed

Exploring the Relationship Between CRM Tools, AI, and Big Data 🔓

Tavares, Mariana Carapêto , Anastácio, Inês de Jesus , Leandro, Alexandra , Bacalhau, Lara Mendes , Barbosa Sousa, Bruno. Corresponding author: Bacalhau, Lara Mendes
Advances in Marketing, Customer Relationship Management, and E-Services, 2024, pp. 182–196
https://doi.org/10.4018/979-8-3693-2165-2.ch010
Published: 2024
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Resume

This work is cataloged in the Scientific Portal. Officially published in Advances in Marketing, Customer Relationship Management, and E-Services (2024). Referenced as: "Tavares, Mariana Carapêto; Anastácio, Inês de Jesus; Leandro, Alexandra; Bacalhau, Lara Mendes; Barbosa Sousa, Bruno. Corresponding author: Bacalhau, Lara Mendes".

The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.4018/979-8-3693-2165-2.ch010

Bibliographic & Editorial Details

Venue / Journal / Book Advances in Marketing, Customer Relationship Management, and E-Services
Publisher IGI Global
Pagination Pages 182 - 196
Role Coauthor

Official Identifiers

DOI: 10.4018/979-8-3693-2165-2.ch010

Autores & Descoberta de Ciência ID

Identificação dos autores da instituição e deteção de coautores via FCT Ciência Vitae.

Autor(es) da Instituição
A
Alexandra Maria Fernandes Leandro Investigador
Ciência ID: D219-0495-5357
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L
Lara Sofia Mendes Bacalhau Investigador
Ciência ID: 291E-C593-4D04
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Coautores da Obra

Autores discriminados na citação da publicação:

Tavares, Mariana Carapêto; Anastácio, Inês de Jesus; Leandro, Alexandra; Bacalhau, Lara Mendes; Barbosa Sousa, Bruno. Corresponding author: Bacalhau, Lara Mendes

Clique no botão acima para consultar a API da FCT e descobrir os perfis Ciência ID dos coautores.

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