Neuromarketing: Decoding the Role of Emotions and Senses and Consumer Behavior.

Resume

This work is cataloged in the Scientific Portal. Officially published in Cognitive Behavioral Neuroscience in Organizational Settings (2024). Referenced as: "Cordeiro, Rodolfo; Reis, Ana; Morgado, Bruno; Bacalhau, Lara Mendes. Corresponding author: Bacalhau, Lara Mendes".

The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.4018/979-8-3693-1858-4.ch005

Bibliographic & Editorial Details

Venue / Journal / Book Cognitive Behavioral Neuroscience in Organizational Settings

Publisher IGI Global

Pagination Pages 83 - 100

Role Coauthor

Official Identifiers

DOI: 10.4018/979-8-3693-1858-4.ch005

Autores & Descoberta de Ciência ID

Identificação dos autores da instituição e deteção de coautores via FCT Ciência Vitae.

Autor(es) da Instituição

L

Lara Sofia Mendes Bacalhau Investigador

Ciência ID: 291E-C593-4D04

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Coautores da Obra

Autores discriminados na citação da publicação:

Cordeiro, Rodolfo; Reis, Ana; Morgado, Bruno; Bacalhau, Lara Mendes. Corresponding author: Bacalhau, Lara Mendes

Clique no botão acima para consultar a API da FCT e descobrir os perfis Ciência ID dos coautores.

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Neuromarketing: Decoding the Role of Emotions and Senses and Consumer Behavior. 🔓

Resume

Bibliographic & Editorial Details

Official Identifiers

Autores & Descoberta de Ciência ID

Nenhum coautor adicional com Ciência ID associado

Neuromarketing: Decoding the Role of Emotions and Senses and Consumer Behavior. 🔓

Resume

Bibliographic & Editorial Details

Official Identifiers

Autores & Descoberta de Ciência ID

Nenhum coautor adicional com Ciência ID associado

Other Related Publications

Perspectives of Companies and Employees from the Great Place To Work (GPTW) Ranking on Remote Work in Portugal: A Methodological Proposal

The Importance of Technical Documentation in User Experience: an Empirical Study in Higher Education

Information management in small and medium-sized industrial companies in Portugal: behavior, memory and innovation (Gestão da informação nas pequenas e médias empresas industriais de Portugal: comportamento, memória e inovação)

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