Resume
This work is cataloged in the Scientific Portal. Officially published in ICMarkTech'23 -The 2023 International Conference on Marketing and Technologies (2023). Referenced as: "Isler, Mustafa; Yesilbel, Betul Rumeysa; Santos, Víctor; Bacalhau, L. M.; Simões, Catarina; Vilão, Daniela; Santos, Vasco; et al. Corresponding author: Bacalhau, L. M.".
The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.1007/978-981-97-1552-7_6