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Conference paper

AI Hallucinations on Marketing: A Systematic Review of Risks, Impacts, and Mitigation Strategies and Future Directions

Neves, Joana , Pereira, José Miguel Cachulo , Bacalhau, Lara Mendes. Corresponding author: Neves, Joana
ICBTOxford’2024 - The International Conference on Business and Technology, 2024
Publicado: 2024

Abstract

Esta obra encontra-se catalogada no Portal Científico. Publicada oficialmente em ICBTOxford’2024 - The International Conference on Business and Technology (2024). Referenciada como: "Neves, Joana; Pereira, José Miguel Cachulo; Bacalhau, Lara Mendes. Corresponding author: Neves, Joana".

Detalhes Bibliográficos e Editoriais

Veículo / Revista / Livro ICBTOxford’2024 - The International Conference on Business and Technology
Editora / Publisher Springer Natures
Local de Publicação / Conferência Oxford, United Kingdom
Papel / Role Coauthor

Descoberta de Coautores & Ciência ID

Autores discriminados na citação da obra:

Neves, Joana; Pereira, José Miguel Cachulo; Bacalhau, Lara Mendes. Corresponding author: Neves, Joana

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