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Conference paper

AI Hallucinations on Marketing: A Systematic Review of Risks, Impacts, and Mitigation Strategies and Future Directions

Neves, Joana , Pereira, José Miguel Cachulo , Bacalhau, Lara Mendes. Corresponding author: Neves, Joana
ICBTOxford’2024 - The International Conference on Business and Technology, 2024
Published: 2024

Resume

This work is cataloged in the Scientific Portal. Officially published in ICBTOxford’2024 - The International Conference on Business and Technology (2024). Referenced as: "Neves, Joana; Pereira, José Miguel Cachulo; Bacalhau, Lara Mendes. Corresponding author: Neves, Joana".

Bibliographic & Editorial Details

Venue / Journal / Book ICBTOxford’2024 - The International Conference on Business and Technology
Publisher Springer Natures
Publication Venue / Conference Oxford, United Kingdom
Role Coauthor

Autores & Descoberta de Ciência ID

Identificação dos autores da instituição e deteção de coautores via FCT Ciência Vitae.

Autor(es) da Instituição
L
Lara Sofia Mendes Bacalhau Investigador
Ciência ID: 291E-C593-4D04
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Coautores da Obra

Autores discriminados na citação da publicação:

Neves, Joana; Pereira, José Miguel Cachulo; Bacalhau, Lara Mendes. Corresponding author: Neves, Joana

Clique no botão acima para consultar a API da FCT e descobrir os perfis Ciência ID dos coautores.

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