Metaverse and Chatbots for Luxury Brands: A Literature Review and Research Agenda

Resume

This work is cataloged in the Scientific Portal. Officially published in ICMarkTech'24 -The 2024 International Conference on Marketing and Technologies (2024). Referenced as: "Neves, Joana; Pereira, José Miguel Cachulo; Bacalhau, Lara Mendes. Corresponding author: Bacalhau, Lara Mendes".

Bibliographic & Editorial Details

Venue / Journal / Book ICMarkTech'24 -The 2024 International Conference on Marketing and Technologies

Publisher Springer Nature

Publication Venue / Conference Azores, Portugal

Role Coauthor

Autores & Descoberta de Ciência ID

Identificação dos autores da instituição e deteção de coautores via FCT Ciência Vitae.

Autor(es) da Instituição

L

Lara Sofia Mendes Bacalhau Investigador

Ciência ID: 291E-C593-4D04

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Coautores da Obra

Autores discriminados na citação da publicação:

Neves, Joana; Pereira, José Miguel Cachulo; Bacalhau, Lara Mendes. Corresponding author: Bacalhau, Lara Mendes

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Metaverse and Chatbots for Luxury Brands: A Literature Review and Research Agenda

Resume

Bibliographic & Editorial Details

Autores & Descoberta de Ciência ID

Nenhum coautor adicional com Ciência ID associado

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