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Conference paper

A Systematic Review on AI in Marketing: Personalization of Advertising Campaigns and Impact on Customer Satisfaction

Abreu, David Anjos , Silva, Margarida Lima , Neves, Joana , Bacalhau, Lara Mendes , Santos, Vasco. Corresponding author: Bacalhau, Lara Mendes
ICMarkTech'24 -The 2024 International Conference on Marketing and Technologies, 05 Dezembro 2024
Publicado: 05 Dezembro 2024

Abstract

Esta obra encontra-se catalogada no Portal Científico. Publicada oficialmente em ICMarkTech'24 -The 2024 International Conference on Marketing and Technologies (2024). Referenciada como: "Abreu, David Anjos; Silva, Margarida Lima; Neves, Joana; Bacalhau, Lara Mendes; Santos, Vasco. Corresponding author: Bacalhau, Lara Mendes".

Detalhes Bibliográficos e Editoriais

Veículo / Revista / Livro ICMarkTech'24 -The 2024 International Conference on Marketing and Technologies
Editora / Publisher Springer Nature
Local de Publicação / Conferência Azores, Portugal
Papel / Role Coauthor

Descoberta de Coautores & Ciência ID

Autores discriminados na citação da obra:

Abreu, David Anjos; Silva, Margarida Lima; Neves, Joana; Bacalhau, Lara Mendes; Santos, Vasco. Corresponding author: Bacalhau, Lara Mendes

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