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Conference paper

A Systematic Review on AI in Marketing: Personalization of Advertising Campaigns and Impact on Customer Satisfaction

Abreu, David Anjos , Silva, Margarida Lima , Neves, Joana , Bacalhau, Lara Mendes , Santos, Vasco. Corresponding author: Bacalhau, Lara Mendes
ICMarkTech'24 -The 2024 International Conference on Marketing and Technologies, 05 December 2024
Published: 05 December 2024

Resume

This work is cataloged in the Scientific Portal. Officially published in ICMarkTech'24 -The 2024 International Conference on Marketing and Technologies (2024). Referenced as: "Abreu, David Anjos; Silva, Margarida Lima; Neves, Joana; Bacalhau, Lara Mendes; Santos, Vasco. Corresponding author: Bacalhau, Lara Mendes".

Bibliographic & Editorial Details

Venue / Journal / Book ICMarkTech'24 -The 2024 International Conference on Marketing and Technologies
Publisher Springer Nature
Publication Venue / Conference Azores, Portugal
Role Coauthor

Autores & Descoberta de Ciência ID

Identificação dos autores da instituição e deteção de coautores via FCT Ciência Vitae.

Autor(es) da Instituição
L
Lara Sofia Mendes Bacalhau Investigador
Ciência ID: 291E-C593-4D04
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Coautores da Obra

Autores discriminados na citação da publicação:

Abreu, David Anjos; Silva, Margarida Lima; Neves, Joana; Bacalhau, Lara Mendes; Santos, Vasco. Corresponding author: Bacalhau, Lara Mendes

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