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Conference paper Scopus Source The journal / series is indexed in Scopus (SCImago list). The article itself has not been verified. 3 Citations Quartil Q4

Augmented Reality and Brand Perception: A Review of Strategies and Impact on Consumer Behavior

Pinheiro, Sara Mendes , Fernandes, Inês Beatriz , Bacalhau, Lara Mendes , Ferreira, Bruno. Corresponding author: Bacalhau, Lara Mendes
ISLA — Instituto Politécnico de Gestão e Tecnologia
2023 Published by: Springer
DOI: 10.1007/978-981-97-1552-7_54

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Abstract
Abstract not provided by the author or the indexing source.

Keywords

#Augmented reality #brand perception #Consumer behavior #brand awareness #Brand loyalty #Purchase intention #purchase uncertainty #consumer trust #immersive shopping experience #Perception #Psychology

Bibliographic Details

Publication Type Conference paper
Publication Year 2023
Publisher Springer
Publication Status Published
Quartile (SCImago) Q4
Scopus Indexing Indexed source (via SCImago)

ISLA Authors & Affiliations

L
Lara Sofia Mendes Bacalhau
lmendes@iscac.pt ID: 291E-C593-4D04
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