Augmented Reality and Brand Perception: A Review of Strategies and Impact on Consumer Behavior

Resume

This work is cataloged in the Scientific Portal. Officially published in ICMarkTech'23 -The 2023 International Conference on Marketing and Technologies (2023). Referenced as: "Pinheiro, Sara Mendes; Fernandes, Inês Beatriz; Bacalhau, Lara Mendes; Ferreira, Bruno. Corresponding author: Bacalhau, Lara Mendes".

The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.1007/978-981-97-1552-7_54

Bibliographic & Editorial Details

Venue / Journal / Book ICMarkTech'23 -The 2023 International Conference on Marketing and Technologies

Publisher Springer

Publication Venue / Conference Prague, Czech Republic

Role Coauthor

Official Identifiers

DOI: https://doi.org/10.1007/978-981-97-1552-7_54

Autores & Descoberta de Ciência ID

Identificação dos autores da instituição e deteção de coautores via FCT Ciência Vitae.

Autor(es) da Instituição

L

Lara Sofia Mendes Bacalhau Investigador

Ciência ID: 291E-C593-4D04

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Coautores da Obra

Autores discriminados na citação da publicação:

Pinheiro, Sara Mendes; Fernandes, Inês Beatriz; Bacalhau, Lara Mendes; Ferreira, Bruno. Corresponding author: Bacalhau, Lara Mendes

Clique no botão acima para consultar a API da FCT e descobrir os perfis Ciência ID dos coautores.

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Augmented Reality and Brand Perception: A Review of Strategies and Impact on Consumer Behavior 🔓

Resume

Bibliographic & Editorial Details

Official Identifiers

Autores & Descoberta de Ciência ID

Nenhum coautor adicional com Ciência ID associado

Augmented Reality and Brand Perception: A Review of Strategies and Impact on Consumer Behavior 🔓

Resume

Bibliographic & Editorial Details

Official Identifiers

Autores & Descoberta de Ciência ID

Nenhum coautor adicional com Ciência ID associado

Other Related Publications

AI-Driven Predictive Model for Diabetes Risk Assessment - A Class-Balanced Machine Learning Approach with Web-Based Deployment

SiSchool: A QR-Based Mobile Device Control System for Educational Environments

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