Resume
This work is cataloged in the Scientific Portal. Officially published in ICMarkTech'23 -The 2023 International Conference on Marketing and Technologies (2023). Referenced as: "Simões, Catarina; Vilão, Daniela; Bacalhau, Lara Mendes; Santos, Vasco; Simões, João Tomaz; Barbosa Sousa, Bruno. Corresponding author: Bacalhau, Lara Mendes".
The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.1007/978-981-97-1552-7_46