Buying marketing services: illustrative cases

Resume

This work is cataloged in the Scientific Portal. Officially published in 27th Annual Conference of the IMP Group: The impact of globalization on networks and relationship dynamics (2011). Referenced as: "Proença, João F.".

Keywords

Business services Relationships Marketing Services

Bibliographic & Editorial Details

Venue / Journal / Book 27th Annual Conference of the IMP Group: The impact of globalization on networks and relationship dynamics

Publication Venue / Conference Glasgow, United Kingdom

Autores & Descoberta de Ciência ID

Identificação dos autores da instituição e deteção de coautores via FCT Ciência Vitae.

Autor(es) da Instituição

M

Maria Antónia Gonçalves Rodrigues Investigador

Ciência ID: B81C-F932-D7AE

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Coautores da Obra

Autores discriminados na citação da publicação:

Proença, João F.

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Buying marketing services: illustrative cases

Resume

Keywords

Bibliographic & Editorial Details

Autores & Descoberta de Ciência ID

Nenhum coautor adicional com Ciência ID associado

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