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Conference paper

Buying marketing services: illustrative cases

Proença, João F.
27th Annual Conference of the IMP Group: The impact of globalization on networks and relationship dynamics, 2011
Publicado: 2011

Abstract

Esta obra encontra-se catalogada no Portal Científico. Publicada oficialmente em 27th Annual Conference of the IMP Group: The impact of globalization on networks and relationship dynamics (2011). Referenciada como: "Proença, João F.".

Palavras-chave / Keywords

Business services Relationships Marketing Services

Detalhes Bibliográficos e Editoriais

Veículo / Revista / Livro 27th Annual Conference of the IMP Group: The impact of globalization on networks and relationship dynamics
Local de Publicação / Conferência Glasgow, United Kingdom

Descoberta de Coautores & Ciência ID

Autores discriminados na citação da obra:

Proença, João F.

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