Resume
This work is cataloged in the Scientific Portal. Officially published in International Journal of Marketing, Communication and New Media (2022). Referenced as: "Maria Antónia Gonçalves Rodrigues; Moutinho, M.; Ribeiro, A.".
The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.54663/2182-9306.2022.v10.n18.50-70