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Digital Marketing in Rural Hotels in Portugal

Ferreira, Fernanda A. , Melo, António , Castro, Conceição
ISLA — Instituto Politécnico de Gestão e Tecnologia
Advances in Tourism, Technology and Systems, 2022 Published by: Springer Nature Singapore
DOI: 10.1007/978-981-16-9701-2_27

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Abstract
Abstract not provided by the author or the indexing source.

Keywords

#Digital marketing #rural hotel #Rural tourism #hotel managers #online presence #Social Media Marketing #hotel websites #promotional video #customer acquisition #portugal #Marketing #Tourism #business

Bibliographic Details

Publication Type Book chapter
Publication Year 2022
Journal / Conference / Work Advances in Tourism, Technology and Systems
ISSN 2190-3018
ISBN 9789811697005
Publisher Springer Nature Singapore
Quartile (SCImago) Q4
Scopus Indexing Indexed source (via SCImago)

ISLA Authors & Affiliations

M
Maria da Conceição de Castro Sousa Nunes
mariacastro@iscap.ipp.pt ID: 0C16-E836-2C6E
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