Back
Journal article Open Access Scopus Source The journal / series is indexed in Scopus (SCImago list). The article itself has not been verified. 52 Citations Quartil Q4

Online travel agencies: factors influencing tourist purchase decision

Pinto,Ivete , Castro,Conceição , Pinto, Ivete , Castro, Conceição , Pinto, Ivete , Polytechnic Institute of Porto , Castro, Conceição , Porto Accounting and Business School of Polytechnic of Porto , CEPESE
ISLA — Instituto Politécnico de Gestão e Tecnologia
Tourism & Management Studies, Volume 15, Issue 2, 2019, pp. 7–20
DOI: 10.18089/tms.2019.150201

Resume

Abstract
This study sought to analyse tourists’ purchasing behaviours involving online travel agencies (OTAs) (i.e. Booking.com and Expedia.com). The research focused on identifying which factors most strongly influence buyers’ decision making and whether the degree of importance given to factors changes according to tourists’ sociodemographic, economic or travel characteristics. The results show that most tourists book their accommodations through OTAs mainly because browsing is easier and better prices are offered. The results further suggest that the most important factor when booking accommodations is price, although the overall buying process is quite complex. Online reviews, promotions and photos are also important. The importance online tourists give to price varies by age group, income and country of residence. Online reviews are significant regardless of tourists’ characteristics, except for age. Cluster analyses additionally revealed three different tourist segments based on the importance given to price, online reviews, promotions and photos.

Keywords

#e-Commerce #online shopping #online travel agencies #Booking.com #Expedia.com #tourist consumer¿s behaviour #Hospitality # Management # Marketing # online shopping # online travel agencies # Booking.com # Expedia.com # tourist consumer¿s behavior

Bibliographic Details

Publication Type Journal article
Publication Year 2019
Journal / Conference / Work Tourism & Management Studies
ISSN 2182-8466
Volume / Issue Vol. 15 (2)
Pagination pp. 7–20
Quartile (SCImago) Q4
Scopus Indexing Indexed source (via SCImago)

ISLA Authors & Affiliations

M
Maria da Conceição de Castro Sousa Nunes
mariacastro@iscap.ipp.pt ID: 0C16-E836-2C6E
Profile