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Rose-Patisserie and Coffee House

Paulo Botelho Pires , António Correia Barros
ISLA — Instituto Politécnico de Gestão e Tecnologia
Business Development Alternatives, 2022
DOI: 10.4018/978-1-7998-1630-0.ch005

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Abstract
This case traces the life of a new endeavor, starting with a small patisserie and coffeehouse and the subsequent development of the business, considering three alternatives, namely optimizing the concept, expanding through a franchise network, and building a network of company-owned stores. The story of Rui and Joana raises a wide range of issues that managers need to address. After reading and working through the case, students will be able to evaluate the product portfolio, based on actual sales data, and to evaluate and propose strategic options using classical models.

Keywords

#small business growth #franchise expansion #business diversification #strategic options #business concept development #retail strategy #Portfólio #Franchise #Reading (process) #Product (mathematics) #Marketing

Bibliographic Details

Publication Type Book chapter
Publication Year 2022
Journal / Conference / Work Business Development Alternatives
ISSN 2327-3429

ISLA Authors & Affiliations

P
Paulo Alexandre Botelho Rodrigues Pires
paulo.botelho.pires@gmail.com ID: B31E-755A-EE9E
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