Gamification in Loyalty Programs 🔓

This work is cataloged in the Scientific Portal. Officially published in Impact on Intrinsic Motivation and Consumers' Needs for Competence and Relatedness (2022). Referenced as: "João Pedro Oliveira; Paulo Botelho Pires".

The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.4018/978-1-6684-5523-4.ch007