Resume
This work is cataloged in the Scientific Portal. Officially published in Influencer and Worth-of-Mouth Determinants (2023). Referenced as: "Cláudia Filipa Morais; Paulo Botelho Pires; Catarina Delgado; José Duarte Santos".
The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.4018/978-1-6684-8753-2.ch010