Back
Book chapter Scopus Source The journal / series is indexed in Scopus (SCImago list). The article itself has not been verified. 1 Citations Quartil Q4

Identifying and Exploring Key Drivers of Customer Engagement on Social Media: A Netnography Approach

Nogueira, Mafalda
ISLA — Instituto Politécnico de Gestão e Tecnologia
2021
DOI: 10.1007/978-981-33-4183-8_40

Resume

Abstract
Abstract not provided by the author or the indexing source.

Keywords

#Customer Engagement #Social Media Marketing #emotional appeal #Facebook #Instagram #video content #interactivity #engagement metrics #Netnography #Social media #Appeal #Advertising

Bibliographic Details

Publication Type Book chapter
Publication Year 2021
Quartile (SCImago) Q4
Scopus Indexing Indexed source (via SCImago)

ISLA Authors & Affiliations

M
Mafalda Cristina Pinto Coelho Nogueira
mafaldanugas@gmail.com ID: 351A-0063-5166
Profile