Marcos, Anabela (2018). The Role of the Positive Switching Costs in the Insurance Industry. International Journal of Marketing, Communication and New Media, 6 (10), 7-31.

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This work is cataloged in the Scientific Portal. Officially published in International Journal of Marketing, Communication and New Media (2018). Referenced as: "Marcos, Anabela".

Bibliographic & Editorial Details

Venue / Journal / Book International Journal of Marketing, Communication and New Media

Volume & Issue Vol. 6 (No. 10)

Pagination Pages 7 - 49

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Marcos, Anabela

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Marcos, Anabela (2018). The Role of the Positive Switching Costs in the Insurance Industry. International Journal of Marketing, Communication and New Media, 6 (10), 7-31.

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Bibliographic & Editorial Details

Discovery of Co-authors & Ciência ID

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