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Marcos, Anabela (2018). The Role of the Positive Switching Costs in the Insurance Industry. International Journal of Marketing, Communication and New Media, 6 (10), 7-31.

Marcos, Anabela
ISLA — Instituto Politécnico de Gestão e Tecnologia
International Journal of Marketing, Communication and New Media, Volume 6, Issue 10, 2018, pp. 7–31
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Bibliographic Details

Publication Type Journal article
Publication Year 2018
Journal / Conference / Work International Journal of Marketing, Communication and New Media
Volume / Issue Vol. 6 (10)
Pagination pp. 7–31
Publication Status Published

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