Journal article
Peer Reviewed
Marcos, Anabela (2018). The effects of switching costs on relational outcomes in the insurance industry. European Journal of Applied Business Management, 4 (1), 118-137.
Marcos, Anabela
ISLA — Instituto Politécnico de Gestão e Tecnologia
European Journal of Applied Business Management, Volume 4, Issue 1, 2018, pp. 280–311