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Newspaper Digital Content During and After the Silly Season

Lima, Ana Maria , Teixeira, Sandrina Francisca , Barbosa, Belem

ISLA — Instituto Politécnico de Gestão e Tecnologia

Implementing Automation Initiatives in Companies to Create Better-Connected Experiences, 2022 Published by: IGI Global

This chapter aims to understand the options for distributing newspaper content online and offline. By adopting a case study approach, it analyses the content strategy of one of the most widely read newspapers in Portugal, Jornal de Notícias (JN). Several data sources were used, including an interview with the director and a survey with 570 readers. JN shared a much larger number of news in the paper version. It is a newspaper focused on difficult news; however, it combines this strategy with the use of infotainment, especially in the online version. This chapter highlights the importance of aligning the content strategy and the preferences of readers.

Keywords

#infotainment #reader preferences #Jornal de Notícias #digital content #Portuguese newspapers #Newspaper #Content (measure theory) #Advertising #Content analysis

Bibliographic Details

Publication Type Book chapter

Publication Year 2022

Journal / Conference / Work Implementing Automation Initiatives in Companies to Create Better-Connected Experiences

ISSN 2327-5502

Publisher IGI Global

ISLA Authors & Affiliations

Newspaper Digital Content During and After the Silly Season

Resume

Keywords

Bibliographic Details

ISLA Authors & Affiliations