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Book chapter Scopus Source The journal / series is indexed in Scopus (SCImago list). The article itself has not been verified. 2 Citations Quartil Q3

Neural Deep Learning Model to Characterize the Brand Perception in Insurance Corporate Advertising

Henao, Angelica , Panesso, Carolina , Peña, Alejandro , Patiño, Alejandro , Carvalho, Joao Vidal
ISLA — Instituto Politécnico de Gestão e Tecnologia
Advances in Tourism, Technology and Systems, 2020 Published by: Springer Singapore
DOI: 10.1007/978-981-33-4260-6_37

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Abstract
Abstract not provided by the author or the indexing source.

Keywords

#brand perception #insurance advertising #corporate advertising #EEG #emotion recognition #basic emotions #autoencoder #artificial neural networks #brand attributes #Consumer perception #Emotive #Perception #Set (abstract data type)

Bibliographic Details

Publication Type Book chapter
Publication Year 2020
Journal / Conference / Work Advances in Tourism, Technology and Systems
ISSN 2190-3018
ISBN 9789813342590
Publisher Springer Singapore
Quartile (SCImago) Q3
Scopus Indexing Indexed source (via SCImago)

ISLA Authors & Affiliations

A
António João Vidal Carvalho
cajvidal@iscap.ipp.pt ID: BE19-2578-8EDF
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