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Journal article

Volunteer Brand Equity? Exploring the Adoption of Employee Brand Equity (EBE) Dimensions to Understand Volunteers’ Contributions to Build Nonprofit Organizations’ Brands

Nogueira, M. , Santarém, F. , Gomes, S.
Journal of Nonprofit and Public Sector Marketing, 2019
Published: 2019

Resume

This work is cataloged in the Scientific Portal. Officially published in Journal of Nonprofit and Public Sector Marketing (2019). Referenced as: "Nogueira, M.; Santarém, F.; Gomes, S.".

The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.1080/10495142.2019.1689222

Bibliographic & Editorial Details

Venue / Journal / Book Journal of Nonprofit and Public Sector Marketing

Official Identifiers

DOI: 10.1080/10495142.2019.1689222

Discovery of Co-authors & Ciência ID

Authors itemized in work citation:

Nogueira, M.; Santarém, F.; Gomes, S.

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