Back
Conference paper Open Access 1 Citations

ACADEMIC BACKGROUND AS AN INFLUENCING FACTOR IN THE GEN Y’S SUSTAINABLE CONSUMPTION HABITS

Bernardes, João Pedro , Marques, Antonio Dinis , Ferreira, Fernando , Nogueira, Mafalda
ISLA — Instituto Politécnico de Gestão e Tecnologia
2019 Published by: IATED
DOI: 10.21125/edulearn.2018.1326

Resume

Abstract
The main goal of this paper is to understand if a different academic background can have an influence in the Millennials’ perceptions regarding sustainability and their ‘green’ consumption habits of footwear in Portugal. The research method will be through the analysis of two focus groups, one with marketing students and other with fashion students. The analysis of the focus groups allows a better understanding between the gap of what Millennials think about sustainability and how they perceive it, with their actual consumption habits regarding footwear. In order to design a solid focus group, some influencing factors were selected from the literature review and will be further subject of analysis: Consumption habit; Economic availability; Physical availability; Personal benefits; Consumer consciousness and Personal perceived importance.

Keywords

#Sustainable consumption #Millennials #academic background #footwear consumption #green consumption #consumer perception of sustainability #consumer awareness #personal benefits #marketing students #fashion students #portugal #Consumption (sociology)

Bibliographic Details

Publication Type Conference paper
Publication Year 2019
ISSN 2340-1117
ISBN 9788409027095
Publisher IATED

ISLA Authors & Affiliations

M
Mafalda Cristina Pinto Coelho Nogueira
mafaldanugas@gmail.com ID: 351A-0063-5166
Profile