THE ROLE OF HEI BRANDS AS KEY DRIVERS FOR STUDENTS AND RECRUITERS’ CHOICES IN A COMPETITIVE MARKETPLACE: EXPLORING BRAND ATTRIBUTES AS PERCEIVED BY STAKEHOLDERS (INSTITUTION, STUDENTS AND RECRUITERS)

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This work is cataloged in the Scientific Portal. Officially published in EDULEARN (2019). Referenced as: "Noite, Miguel; Nogueira, Mafalda".

The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.21125/edulearn.2019.1597

Venue / Journal / Book EDULEARN

Publisher IATED

DOI: 10.21125/edulearn.2019.1597

Authors itemized in work citation:

Noite, Miguel; Nogueira, Mafalda