Conference paper
THE ROLE OF HEI BRANDS AS KEY DRIVERS FOR STUDENTS AND RECRUITERS’ CHOICES IN A COMPETITIVE MARKETPLACE: EXPLORING BRAND ATTRIBUTES AS PERCEIVED BY STAKEHOLDERS (INSTITUTION, STUDENTS AND RECRUITERS)
Noite, Miguel
,
Nogueira, Mafalda
ISLA — Instituto Politécnico de Gestão e Tecnologia
2019
Publicado por: IATED
