Back
Conference paper 1 Citations

THE ROLE OF HEI BRANDS AS KEY DRIVERS FOR STUDENTS AND RECRUITERS’ CHOICES IN A COMPETITIVE MARKETPLACE: EXPLORING BRAND ATTRIBUTES AS PERCEIVED BY STAKEHOLDERS (INSTITUTION, STUDENTS AND RECRUITERS)

Noite, Miguel , Nogueira, Mafalda
ISLA — Instituto Politécnico de Gestão e Tecnologia
2019 Published by: IATED
DOI: 10.21125/edulearn.2019.1597

Resume

Abstract
THE ROLE OF HEI BRANDS AS KEY DRIVERS FOR STUDENTS AND RECRUITERS’ CHOICES IN A COMPETITIVE MARKETPLACE: EXPLORING BRAND ATTRIBUTES AS PERCEIVED BY STAKEHOLDERS (INSTITUTION, STUDENTS AND RECRUITERS)

Keywords

#Higher education institutions #institutional branding #brand attributes #student choice #market competition in higher education #stakeholder perspectives #Employer branding #Key (lock) #competitive advantage #business #Institution #Marketing

Bibliographic Details

Publication Type Conference paper
Publication Year 2019
ISSN 2340-1117
ISBN 9788409120314
Publisher IATED

ISLA Authors & Affiliations

M
Mafalda Cristina Pinto Coelho Nogueira
mafaldanugas@gmail.com ID: 351A-0063-5166
Profile