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Tourism and Gastronomy in the “New Normal”

Mafalda Nogueira

ISLA — Instituto Politécnico de Gestão e Tecnologia

Building the Case for the Rise of Consumer Spiritual Quest to Feed the Body, the Mind, and the Soul, 2022 Published by: {IGI

This chapter aims to provide a critical reflection on how individuals, families, tourists, in general, are looking for alternative forms of touristic and gastronomic experiences, very much rooted on the spiritual quest for peace, security, hope, self-awareness, and above all, emotional wellbeing. Hence, it discusses the rise of new forms of tourists, in the so called ‘new normal', who completely changed their mindset regarding holiday habits and eagerly seek to feed their body, mind, and soul, rethinking and replacing their previous touristic and gastronomic choices. Additionally, it argues that the pandemic is giving the tourism and hospitality industry an opportunity to reinvent their value propositions and design their offerings based on these new emerging features of post-COVID tourists by creating innovative touristic packages and crafting new marketing messages very much focused on the spiritual attributes of their offerings.

Keywords

#Tourism #gastronomy #new normal #COVID-19 pandemic #spiritual well-being #emotional well-being #tourism product innovation #hospitality marketing #value proposition #Mindset #Hospitality #Marketing #Value (mathematics) #Soul

Bibliographic Details

Publication Type Book chapter

Publication Year 2022

Journal / Conference / Work Building the Case for the Rise of Consumer Spiritual Quest to Feed the Body, the Mind, and the Soul

ISSN 2475-6547

Publisher {IGI

ISLA Authors & Affiliations

Tourism and Gastronomy in the “New Normal”

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Keywords

Bibliographic Details

ISLA Authors & Affiliations