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Book chapter Scopus Source The journal / series is indexed in Scopus (SCImago list). The article itself has not been verified. 1 Citations Quartil Q4

Consumer Involvement in the Co-creation of a Disruptive Offer: The Case Study of Continente Labs

Varandas, C. , Nogueira, M.
ISLA — Instituto Politécnico de Gestão e Tecnologia
2022
DOI: 10.1007/978-981-16-9268-0_57

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Abstract
Abstract not provided by the author or the indexing source.

Keywords

#customer co-creation #Sonae MC #online communities #customer experience #brand engagement #personalized shopping #food retail #customer participation #Netnography #Context (archaeology) #business #Marketing #Exploratory research #Consumer behaviour #Brand community #Order (exchange)

Bibliographic Details

Publication Type Book chapter
Publication Year 2022
ISSN 21903026 21903018
Quartile (SCImago) Q4
Scopus Indexing Indexed source (via SCImago)

ISLA Authors & Affiliations

M
Mafalda Cristina Pinto Coelho Nogueira
mafaldanugas@gmail.com ID: 351A-0063-5166
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