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Thesis / Dissertation

Communication strategy to rejuvenate a brand: case study of Cockburn´s Port on social media

Costa, Dina Silva Vieira da
ISLA — Instituto Politécnico de Gestão e Tecnologia
2019
Handle: http://hdl.handle.net/10400.26/29721

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Abstract
Abstract not provided by the author or the indexing source.

Keywords

#Cockburn´s #Port #Winee #Social media #Rejuvenation #Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Bibliographic Details

Publication Type Thesis / Dissertation
Publication Year 2019

ISLA Authors & Affiliations

S
Sandra Cristina Vilaverde Pinto Gomes de Oliveira
sandra.oliveira@islagaia.pt ID: 701B-6446-582D
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