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Book chapter Scopus Source The journal / series is indexed in Scopus (SCImago list). The article itself has not been verified. 1 Citations Quartil Q4

Activating a Brand Through Digital Marketing: The Case of ‘Os Bonitos’

Sara Rocha , Alexandra Leandro
ISLA — Instituto Politécnico de Gestão e Tecnologia
2024
DOI: 10.1007/978-3-031-60328-0_6

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Abstract
Abstract not provided by the author or the indexing source.

Keywords

#brand activation #Digital marketing #Social Media Marketing #Instagram #consumer-brand relationships #follower interaction #sponsored content #customer loyalty #brand awareness #business #Advertising

Bibliographic Details

Publication Type Book chapter
Publication Year 2024
Quartile (SCImago) Q4
Scopus Indexing Indexed source (via SCImago)

ISLA Authors & Affiliations

A
Alexandra Maria Fernandes Leandro
xanaleandro@gmail.com ID: D219-0495-5357
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