Exploring the Relationship Between CRM Tools, AI, and Big Data: A Systematic Review

Resume

This work is cataloged in the Scientific Portal. Officially published in AI-Driven Marketing Research and Data Analysis (2024). Referenced as: "Tavares, Mariana; Anastácio, Inês; Leandro, Alexandra; Bacalhau, Lara; Sousa, Bruno; Mariana C. Tavares; In?s d. Anast?cio; et al. Corresponding author: Leandro, Alexandra".

The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.4018/979-8-3693-2165-2.ch010

Keywords

CRM Tools Big Data Artificial Intelligence

Bibliographic & Editorial Details

Venue / Journal / Book AI-Driven Marketing Research and Data Analysis

Publisher IGI Global

Role Coauthor

Official Identifiers

DOI: 10.4018/979-8-3693-2165-2.ch010

Autores & Descoberta de Ciência ID

Identificação dos autores da instituição e deteção de coautores via FCT Ciência Vitae.

Autor(es) da Instituição

A

Alexandra Maria Fernandes Leandro Investigador

Ciência ID: D219-0495-5357

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L

Lara Sofia Mendes Bacalhau Investigador

Ciência ID: 291E-C593-4D04

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Coautores da Obra

Autores discriminados na citação da publicação:

Tavares, Mariana; Anastácio, Inês; Leandro, Alexandra; Bacalhau, Lara; Sousa, Bruno; Mariana C. Tavares; In?s d. Anast?cio; et al. Corresponding author: Leandro, Alexandra

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Exploring the Relationship Between CRM Tools, AI, and Big Data: A Systematic Review 🔓

Resume

Keywords

Bibliographic & Editorial Details

Official Identifiers

Autores & Descoberta de Ciência ID

Nenhum coautor adicional com Ciência ID associado

Exploring the Relationship Between CRM Tools, AI, and Big Data: A Systematic Review 🔓

Resume

Keywords

Bibliographic & Editorial Details

Official Identifiers

Autores & Descoberta de Ciência ID

Nenhum coautor adicional com Ciência ID associado

Other Related Publications

Perspectives of Companies and Employees from the Great Place To Work (GPTW) Ranking on Remote Work in Portugal: A Methodological Proposal

The Importance of Technical Documentation in User Experience: an Empirical Study in Higher Education

Information management in small and medium-sized industrial companies in Portugal: behavior, memory and innovation (Gestão da informação nas pequenas e médias empresas industriais de Portugal: comportamento, memória e inovação)

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