Marcos, Anabela de Figueiredo & Silva, Ana Rita Lapo da (2020). Antecedents and outcomes of brand love. Determinantes e consequências do amor pela marca. Paper apresentado na 15th Iberian Conference on Information Systems and Technologies (CISTI'2020), o

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Publication Venue / Conference Sevilha - Espanha

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Marcos, Anabela de Figueiredo; Silva, Ana Rita Lapo da