Marcos, Anabela de Figueiredo & Silva, Ana Rita Lapo da (2020). Antecedents and outcomes of brand love. Determinantes e consequências do amor pela marca. Paper apresentado na 15th Iberian Conference on Information Systems and Technologies (CISTI'2020), on

Marcos, Anabela de Figueiredo , Silva, Ana Rita Lapo da

ISLA — Instituto Politécnico de Gestão e Tecnologia

2020

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Publication Type Conference paper

Publication Year 2020

Publication Status Published

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Anabela Maria Bello da Silveira Baptista de Figueiredo Marcos

amarcos@iscac.pt ID: 741A-5F92-B87E

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Marcos, Anabela de Figueiredo; Silva, Ana Rita Lapo da (2020). Marcos, Anabela de Figueiredo & Silva, Ana Rita Lapo da (2020). Antecedents and outcomes of brand love. Determinantes e consequências do amor pela marca. Paper apresentado na 15th Iberian Conference on Information Systems and Technologies (CISTI'2020), on.