Marcos, Anabela & Valente, João (2021). Purchase intention determinants of digital influencers' followers. Determinantes da intenção de compra dos seguidores de influenciadores digitais. Paper apresentado na 16th Iberian Conference on Information Syste

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This work is cataloged in the Scientific Portal. Referenced as: "Marcos, Anabela de Figueiredo; Valente, João da Silva".

Publication Venue / Conference Chaves - Portugal

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Marcos, Anabela de Figueiredo; Valente, João da Silva