Conference paper
Oliveira, A.S., Ferreira, J., Albuquerque, M. (2021). Sensory Marketing: Starbucks Case Study. Marketing Sensorial: Estudo de Caso da Starbucks. Paper apresentado na 16th Iberian Conference on Information Systems and Technologies (CISTI'2021), IEEE, ISBN:
Oliveira, Ana Sofia
,
Ferreira, Joana
,
Albuquerque, Mariana
,
Marcos, Anabela
ISLA — Instituto Politécnico de Gestão e Tecnologia
2021
