Marcos, Anabela & Valente, João (2022). The role of digital influencers on the intention to purchase fashion products. Paper apresentado na International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour (ICIEMC 2022), Madr

Marcos, Anabela de Figueiredo , Brás, Joana Leal

ISLA — Instituto Politécnico de Gestão e Tecnologia

2022

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Publication Type Conference paper

Publication Year 2022

Publication Status Accepted

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Anabela Maria Bello da Silveira Baptista de Figueiredo Marcos

amarcos@iscac.pt ID: 741A-5F92-B87E

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Formato APA (7ª ed.)

Marcos, Anabela de Figueiredo; Brás, Joana Leal (2022). Marcos, Anabela & Valente, João (2022). The role of digital influencers on the intention to purchase fashion products. Paper apresentado na International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour (ICIEMC 2022), Madr.