Marcos, Anabela & Valente, João (2022). The role of digital influencers on the intention to purchase fashion products. Paper apresentado na International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour (ICIEMC 2022), Mad

Marcos, Anabela de Figueiredo , Brás, Joana Leal

ISLA — Instituto Politécnico de Gestão e Tecnologia

2022

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Tipo de Publicação Conference paper

Ano de Publicação 2022

Estado de Publicação Accepted

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Anabela Maria Bello da Silveira Baptista de Figueiredo Marcos

amarcos@iscac.pt ID: 741A-5F92-B87E

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Formato APA (7ª ed.)

Marcos, Anabela de Figueiredo; Brás, Joana Leal (2022). Marcos, Anabela & Valente, João (2022). The role of digital influencers on the intention to purchase fashion products. Paper apresentado na International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour (ICIEMC 2022), Mad.

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