Resume
This work is cataloged in the Scientific Portal. Officially published in Advances in Marketing, Customer Relationship Management, and E-Services (2021). Referenced as: "Garrote Andújar, Silvia Adela; Araújo Vila, Noelia; Brea, José Antonio Fraiz; de Araújo, Arthur Filipe Barbosa".
The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.4018/978-1-7998-3034-4.ch006