Exploring the Limitations of Responsive Design Through a Case Study Approach

Having an online presence is essential for any company regardless of its size and type of business. Users are currently striving to interact with companies through the web, regardless of their access device. In this sense, responsive web design emerged as a very useful technique that allows the dynamic adaptation of the design regardless of the size and resolution of the access device. Despite the unequivocal advantages associated with this technique, there are also limitations which turn this approach not feasible or advisable for all projects. This study, through the realization of five case studies, seeks to identify the main limitations of responsive design and responsive design frameworks. Additionally, this study suggests further development models that may be more effective in the dynamic adaptation of the design and contents according to the features of the access device, such as the adoption of adaptive design, use of native apps, and hybrid models.